At the time this article was
written Alf Pratte was an Associate Professor in the Department of
Communications at Brighma Young University, Provo Utah.
Despite the proximity of Canada
and the United States and their shared heritage, differences do exist in
culture, politics, education and media systems. Such characteristics are
reflected to some extent in the professional lives of the Canadian expatriates
who historically have provided leadership and helped influence the U.S. media
both positively and negatively to a degree out of proportion to their limited
numbers. Canadian influence appears to be the result of the role many Canadian journalists
see of themselves as neutral bridges between American institutions and the
outside world and in the area of strong activist or interpretive or
investigative social responsibility reporting.The major purpose of this article
is to evaluate the influence of selected Canadian journalists on the United
States. As a secondary objective, it will attempt to assess what aspects of the
Canadian culture, education, training and media environment contributed to the
success or failure of prominent Canadian expatriates in the American media
environment.
According to journalist-author
David Halberstam, on August 6, 1965 President Lyndon Johnson made an
early-morning phone call to CBS president Frank Stanton to express concern
about a TV account of the torching of a Vietnamese village by U.S. military
personnel. The object of Johnson's anger that day and for much of the rest of
his career was a young Vietnam correspondent, Morely Safer, who according to
Halberstam "ended an era of innocence" in American journalism and
"changed the direction of TV reporting".
In contrast to previous television
reporting which followed a somewhat print-oriented format of fact finding and
interviewing, he was the first significant media challenge to Johnson's
escalating military policy. Safer's account of "The Burning of the Village
of Cam Ne" was said to be too one-sided and negative — too realistic.
Safer, who wanted to show the inhumanity of war, nearly lost his job.
Halberstam says Safer's film not only helped legitimize pessimistic reporting
by all other television correspondents (who resolved that if they witnessed a
comparable episode they would film it), it prepared the way for a different
perception of the war among most Americans.
Even more offensive to President
Johnson and some Americans at that critical period in American foreign affairs
and journalism was the fact that the correspondent of the legendary news report
was a foreigner. According to Halberstam, Johnson was certain Safer was a
Communist, so the President ordered a security check by both American internal
security staff as well as the Royal Canadian Mounted Police. Although police on
both sides of the border checked out everything on Safer, they could find
nothing outside of the fact that Safer had a Vietnamese girl friend. Still,
Johnson insisted that Safer was a Communist, and when aides said no, he was
simply a Canadian, Johnson reportedly said, "Well, I knew he wasn't an
American".1
Concern about alien influence in
the United States and on its media is nothing new. Such prejudice aimed at
foreigners extends from the Alien and Sedition Acts of 1798, and has
come from such groups as the No-Nothings, Ku Klux Klan and other elected
officials as well as Johnson. An example of recent efforts aimed at foreign
control can be seen in efforts by Senator Edward Kennedy or others in the U.S.
Congress to frustrate Australian-born Rupert Murdoch from owning both broadcast
and print holdings in the same market area. Ironically, much of the discussion
about media domination has come from other countries, such as Canada, which
often claim control or cultural imperialism by the United States media.
Numerically Canadians have not been
particularly prominent. A study of 274 major American journalists and
magazinists in the period 1690-1950 shows 39 (16.3 per cent) were foreign born.
Of these 39, only three (journalists Joseph Medill and James Creelman and
magazinist John Foster Kirk) were Canadian born. In Joseph McKern's Biographical
Dictionary, 75 of 475 entries were foreign born. Of the 75 foreigners,
seven (Elie Abel, George Booth, Father James Coughlin, Creelman, Mark Kellogg,
Medill and James P. Newcomb) were born in Canada.
In the list of nearly 1,000
twentieth century journalists, approximately 30 of the most prominent
journalists were listed as foreign-born, with at least seven of them identified
as being born in Canada. In addition to Safer and Abel they include
broadcasters Peter Jennings and Robert MacNeil; cartoonist Paul Szep;
investigative reporter and publisher Mark Dowie and A.M. (Abe) Rosenthall.
For purposes of this study the list
could be expanded to include certain other Canadians such as the inventor
Reginald Aubrey Fessenden, editor Archibald McLelland, theorists and educators
John Kenneth Galbraith and Marshall McLuhan, publishers Robert Sears, Lord Roy
Thompson and Conrad Black and Lorne Michaels, creator of the TV program
"Saturday Night Live." Although not strictly journalists, they are
generally acknowledged to have made major contributions to the media in the
United States and internationally.2
More than any other Canadian in
this study, McLuhan is said to be responsible for making people think
theoretically about the impact of mass media on their lives. The Canadian
English professor became "the Moses of communications" in the late
sixties and early seventies. And while his pronouncements and probings
(including the "medium is the message," "the message is the
massage," "the global village," and "hot" and
"cold" mediums) were far less understandable than the Old Testament
injunctions, they had, for a short time, almost as much impact.
Contributions of Canadian-born
Journalists
James Creelman was among the
journalists who helped create the late l9th century image of the "Golden
Age" of reporters in American journalism. Some of this may be attributed
partly to Creelman's sense of adventure that reached back to Montreal, where he
was born and raised. A few years after his parents separated, Creelman saved a
pocketful of coins and set out at the age of twelve, to be with his mother.
After rebelling against her insistence that he go to school, he got a job in
the printing plant of the Episcopal church newspaper and later began his career
as a highly-rated correspondent for the big three in U.S. journalism: Joseph
Pulitzer, James Gordon Bennett Jr. and W.R. Hearst.
During his career, Creelman
travelled the world interviewing global notables from Indian rebel Sitting Bull
to Russian novelist and reformer Leo Tolstoy. He covered three wars and several
other conflicts with accuracy and compassion. Like Morley Safer, who 80 years
later would follow him as a war correspondent, Creelman was more than an
onlooker and chronicler. In an editorial eulogy headlined "Journalism the
Poorer for His Loss," the New York Times noted that before his
death, Creelman had opinions of what he saw and heard, and he considered those
opinions an essential part of the news he sent to the paper. That he, a
reporter was allowed thus to encroach on the editorial domain ranked him with a
small group of political and military representatives of the press that is fast
disappearing because of change in conditions under which journalistic service
is rendered.
In keeping with his activist role,
Creelman at times found himself defending and defining yellow journalism as
"a form of American journalistic energy which is not content merely to
print a record of history, but seeks to take part as an active and sometimes
decisive agent". Critics of Creelman described his enthusiasm as a form of
egotism; this is evident in that he quit his first job on Bennett's Herald
over a policy that stories be published without by-lines. In an 1891 interview
with Pope Leo XIII, the Pope asked: You are not of the Faithful?" Creelman
replied: "I am what journalism has made of me." In another interview,
Count Leo Tolstoy said: "You newspaper writers are an irreverent
tribe." Creelman wrote later: "The statement being true, I made no
reply". Because of what some historians such as Philip Knightley describe
as Creelman's "truth and compassion" rather than adventure and glory,
it is unfortunate that Creelman is remembered less for his leadership and more
for recording one of the more unfortunate apocryphal quotes in American
journalism. In his 1901 reminiscences, Creelman reports on the exchange of
telegrams between Hearst and artist Frederick Remington, with whom Creelman was
covering the 1897 Cuban insurrection. Remington reportedly cabled Hearst to
tell him there was no war and he was coming home. According to Creelman's
account (which has never been documented), Hearst cabled Remington back:
"Please remain. You furnish the pictures, and I'll furnish the war".
The spirit of interpretive,
action-oriented reporting exemplified by Creelman and Safer can be seen to an
even greater extent in the life of modern print leader and muckraking reporter
Mark Dowie. Canadian-born Dowie worked in banking and investments in San
Francisco before becoming publisher of Mother Jones magazine in 1976. In
1980, he became its editor before leaving after a change of management and
philosophy.
Named after the pioneering
socialist organizer, Mary "Mother" Jones, the publication won
National Magazine Awards in 1977 and again in 1979 for its hard-hitting
investigative exposés of problems such as Ford Pinto gas tanks and the Dalkon
shield. A staff reporter, before assuming the editor's post, Dowie said that
"Investigations should be long term. They should be deep. They should be
politically motivated. They should be advocacy journalism". In an interview,
Dowie attributed his Canadian education and what he described as a different
sense of justice and culture for his investigatory approach to journalism. He
also said he felt that a number of other Canadians in the American media today
share a similar approach. "They are quicker to see the injustices and
hypocrisies of power".
Still another former Canadian who
has helped keep the spirit of investigative and advocacy reporting alive is
Paul Michael Szep, the Pulitzer Prize winning editorial cartoonist for the Boston
Globe. Szep was a sports cartoonist for the Hamilton Spectator
(1958-61) and graphics designer for the Financial Post in Toronto before
heading south of the border. The winner of a number of other awards from Sigma
Delta Chi and the Boston Chamber of Commerce, Szep and the Boston Globe
have been leaders in court cases challenging the encroachment of public
officials against the cartoonist's pen. Szep has also been one of the leading
cartoonists advocating the power of cartoons to offset editorial timidity. In a
1977 article discussing the status of editorial page humor Szep argued that
most editorial pages contain only a few of the qualities of courage and
perception important to the public. Szep claims that most editorials tend to be
bland, boring, predictable, gutless, and somewhat kneejerk. There is a tendency
to try and offset this general lack of inspiration by running funny cartoons.
According to a 1987 court ruling
supporting three of Szep's cartoons that portrayed Gov. Edward J. King's
administration as corrupt, cartoons are "seldom vehicles by which facts
are reported; quite the contrary, they are deliberate departures from reality,
designed forcefully, and sometimes viciously, to express opinion." The
court also said "The First Amendment protects the questioning and
impugning of the motives of public officials." It upheld a lower court's
dismissal of King's libel suit3.
In contrast to the more aggressive
advocacy journalism that these journalists have contributed to American society,
another former Canadian helped found one of America's prestige newspapers to
fight against the excesses of sensational journalism. Archibald McLellan was
born in New Brunswick, later moving with his parents to Boston. Following his
conversion to the Christian Science religion, McLellan became one of the
members of the business and editorial team that helped set the Christian
Science Monitor on the paths which it has since followed. According to
McLellan, three important elements in the newspaper's success were policy,
readers, and advertising. Former editor Erwin Canham says it was important that
the first editor be a responsible church leader as well as an experienced man
of affairs. At the outset, when so many precedents had to be created and so
much new ground plowed, newspaper talent had to be infused with spiritual
insight. In the emphatic statement of Mary Baker Eddy in a 1902 letter
discussing the possibility of the Christian Science Monitor there was a
need for a "born editor." There could hardly have been a happier
choice than McLellan.
Another legendary Canadian with far
less prestigious newspapers is Lord Roy Thomson. He not only serves as a symbol
of the increasing profitability of the Canadian media, but also helped spread
integrated corporate power throughout the United States and the world. Today
this is seen not only in the spreading influence of the Thompson group in North
America but also in the growing influence of other foreign institutions,
including those of Australian-born Rupert Murdoch. While modern newspaper
chains started in Canada long after they had started in the U.S., the Thomson
group serves as one of three different models of newspaper groups that have
evolved.
Before his death in 1976, Thomson
had multiplied his $200 down-payment on a Timmins, Ontario newspaper into the
world's largest mass communications empire, including Canadian American and
British media holdings in print and broadcast. As evidence of the Thomson group
influence, author Russell Braddon needed 11 pages just to list its holdings in
a 1965 biography. In 1982, Thomson newspapers Ltd. owned 40 dailies and 12
weeklies in Canada, and 71 dailies and five weeklies in the U.S.
Thomson's newspapers were
outstanding profit makers. In 1979, for example, the return on net assets, was
just under 78 percent. The key to such success can be seen in the motto of
Canadian chain owners like Thomson: "Give the public what they want, since
that sells the best. In this way, the media have become all things to all men."
Because of its emphasis on profits,
the Thomson chain has been frequently criticized by former employees and
official government commissions investigating the political and cultural
implications of monopoly. Except for newly-absorbed dailies, Thomson papers
generally are considerably thinner, than other newspapers of similar
circulation, and have a comparatively high ratio of advertising to
non-advertising space.
Former editor Bruce B. VanDusen
charges that in the first year after Thomson took over The Kokomo Tribune
in 1981, the news staff dropped from 29 to 23 persons and none of the vacancies
were ever filled. "The paper continued to come out every day, but no one
close to it believed it was as good as it had been. The editorial page used to
have three or four locally-written pieces daily; now it has one, if that. Many
school board meetings we used to staff in person now were covered by phone. We
used to have a full-time librarian; now a secretary did the job half as well4".
In addition to the Thomson group,
another Canadian entrepreneur is targeting small town U.S.A. He is Conrad Black
who in 1987 acquired 41 small-town newspapers in the U.S. and Canada for $105.9
million. According to reports in both the Wall Street Journal and a
number of Canadian publications, Black is looking for other acquisitions in
small towns such as Canton, Illinois and Booneville, Missouri where he is
focusing his finances. "If the deals are good enough, we could spend
hundreds of millions of dollars over the next two to three years," he
says. "My inspiration in these matters is Rupert Murdoch. The only part of
the U.S. newspaper market that isn't prohibitively costly to enter is the under
25,000 in daily circulation. We don't mind going below daily circulations of
10,000."
Bruce Thorp, a Washington based
analyst notes the similarities of approach of Black with that of Thomson in
regard to the U.S. newspapers. "We think Thomson's operating profit
margins exceed 40 percent, making them among the highest among U.S. publishers.
The trick is not to put any more money than you have to into a small daily and
then bleed them for all you can get out of them". Phil Ballard, publisher
of the Richmond (British Columbia) Review, argues that the Black
papers are more service oriented than they are generally credited with being.
One of the reasons Ballard says is because a number of the Black newspapers are
unionized. "They (the unions) help to keep us honest," he said.
More influential than Thomson or
Black, however, was the former executive editor of the New York Times,
A.M. (Abe) Rosenthall. Born in Sault Ste. Marie, the child of Russian Jewish
parents, Rosenthall grew up poor, ambitious, bright, argumentative and loving
books, factors that helped chart his rise from a campus stringer for the Times
through the corporate ladder to one of the most powerful editors in the nation.
How Rosenthall's editorial talent propelled him to the pinnacle of American
journalism, despite what many agree are serious personality flaws, is the theme
of Joseph Goulden's Fit to Print: A.M. Rosenthall and His Times. Prior
to his retirement as executive editor of the New York Times Rosenthall
was described by Jonathan Alter as "the most powerful newspaper editor in
the nation, perhaps in the world. For 17 years he ruled with such complete
authority that grown men and women, reporters whose job it was to cover wars
and stand up to foreign tyrants, quaked in his presence."
Leadership of Canadian
Broadcasters
Canadians, however, have not
provided their greatest contributions at the head of major papers such as the New
York Times or in cost-cutting techniques on small newspapers in small-town
U.S. Instead, the broadcast media have exerted greater influence through a
home-grown inventor who helped develop radio, and through others trained under
Canada's unique public private broadcasting system. Sadly, despite the great
potential of the broadcast media, particularly in their earliest years, Canada
has not taken advantage of its opportunities nor its home-grown talent. This is
best seen in the life of Reginald Aubrey Fessenden
Born in 1866 in eastern Quebec and
educated at Bishop's University, Fessenden was the first North American to make
a major contribution to radio. His approach emphasized voice radio, a far more
complex undertaking then Marconi's Morse code transmissions. The Liberal
government of Sir Wilfred Laurier, however, put most of its financial support
behind Marconi's system, and Fessenden spent most of the rest of his life
working for the Edison and Westinghouse corporations in the U.S. After being
turned down for a teaching position at McGill University, Fessenden taught at
Purdue University and the University of Pittsburgh. Despite his world-wide
influence on radio and more than 500 patents, Fessenden never received the recognition
he deserved either in the U.S. or in Canada.
One Canadian who exploited the
radio technology developed in large part by Fessenden was Charles James
Coughlin the famous radio priest of the 1920s and 1930s. Born, educated and
ordained in Canada, Coughlin moved to Michigan where he began one of the first
major broadcast ministries, paving the way for today's broadcast evangelists.
His influence over the airwaves may have been far greater. At the peak of his
career prior to the 1936 election, Coughlin was receiving more mail than the
president of the United States and serving as a significant factor in molding
public opinion.
Another Canadian who, since 1983,
has influenced American viewers is Robert MacNeil as co-anchor of The
MacNeil/Lehrer Report, a nightly one-hour program on the Public Broadcasting
Service. But even before that, MacNeil received recognition from his peers as
one of the first journalists complaining about efforts by the Nixon
administration to censor public broadcasting. Frank Stanton, former president
of CBS from 1947-1973 believes "the MacNeil/Lehrer Hour is the best
example of news in America"5.
Born in eastern Canada, MacNeil was
an aspiring actor and playwright before becoming a journalist. A graduate of
Carleton University in Ottawa, he is the author of: The People Machine,
which Current Biography cites as "a blistering indictment of
commercial television's preoccupation with entertainment," and The
Right Place at the Right Time, which describes some of his background in Canada
and London and suggests what it contributed to his ability to become a leader
in America.
I grew up in a country Canada, and
worked another sixteen years in another, Britain, where I never felt my civil
liberties infringed by the absence of a First Amendment. Indeed by becoming
politically aware as I did in the early 1950s, I thought I had a decided
advantage not to be living in a country which permitted a demagogue like
Senator Joseph McCarthy to trample on its freedoms. One can argue in which system
the private individual's basic liberties are better protected. There are sound
arguments for relief from the draconian libel laws in Britain and from the Official
Secrets Act. There are grounds to argue that American journalism is too
sheltered to admit to its own trespasses. I make the point only to indicate
that I did not absorb the true faith from birth6.
MacNeil also notes that like all of
the other journalists in this study, he did not go to a journalism school. All
he ever wanted in Canada was as many English courses as possible. In Britain,
journalism schools were almost unknown, and in the 1950s university graduates
were still only grudgingly admitted to Fleet Street. "So I did not come
factory equipped, as they say with cars, with a body of theory about
journalism. That has been a weakness from time to time, when I had to admit
that I really didn't know what I was doing — or why. But it meant that I also
missed another opportunity for indoctrination in the myths and rituals of the
craft. I was not programmed with as many stereotypes"7.
In 1989, MacNeil's Memoir Wordstruck
received favorable reviews as a sort of personal sequel to The Story of
English which he wrote with Robert McCrum and William Cran. In an interview
in Maclean's magazine, MacNeil said he believes being from Canada has
provided him with a somewhat "more detached and unhysterical view of the
Cold War than many American journalists have. We are also a bridge into the
psyches and minds of Third World peoples through our ties with the
Commonwealth. Canadians can talk to them through shared experiences in a way
the Americans and Europeans find difficult."8
In addition to MacNeil, articles in
Canadian magazines regularly point to the large number of Canadians who gather and
present the news for U.S. television. A 1981 article focused on the world-wide
network of Canadian correspondents who have received "superb
training" before being attracted to the U.S. by higher salaries and the
advantages of their Canadian passports. More recently, Maclean's
magazine lists the names of 15 broadcasters from Canada who work for the
networks or for major market stations across the country. Along with MacNeil
they include Peter Jennings, Barrie Dunsmore, John McKenzie, Jerry King, Hilary
Bowker of ABC; Morley Safer, Mark Phillips, Don McNeil of CBS and Peter Kent,
Henry Champ and Brian Stewart of NBC.
By far the best known is Peter
Jennings, who was named anchor and senior editor of "ABC News World News
Tonight" in September 1983. The readers of the Washington Journalism
Review named Jennings the country's best anchor in 1988, and a Gallup poll
commissioned by the Times Mirror Co. showed that Jennings ranked second only to
Walter Cronkite in believability among reporters. That same year, Jennings'
peers in the Radio and Television News Directors Association selected him as
the most professional network news director.
A former reporter for stations in
Montreal and Hamilton, the handsome and urbane Jennings is the son of Charles
Jennings, the first national newscaster in Canada. Charles Jennings was one of
the first four announcers hired by the Canadian Radio Broadcasting Commission,
predecessor of the Canadian Broadcasting Corporation in 1935. His son started
his professional broadcast career as nine-year old national network star. A
student with Mark Dowie at an elite Ontario high school, before dropping out
Jennings was the co-anchor of Canada's first national news on a commercial
network, and worked as a foreign correspondent before being recruited to ABC
with a number of other Canadians who serve as major prospects for network
talent scouts. Among the reasons cited for their attractiveness is their level
of literacy, intelligence, understanding and particularly their level of
reporting, a refreshing sense of objectivity and a clear view.
The Canadian journalists are also
said to have a deep respect for the English language. Speaking about Jennings,
ABC vice president for news David Burke says that viewers were polled to
determine if Jennings was too Continental or too sophisticated, or was he one
of the boys? "We found that while people do view him as different, he's
not a distraction. More people stay than leave". According to Southam news
correspondent Allan Fotheringham "the 47-year old Ottawa dropout is doing
rather well. By far the most accomplished reporter of the
Jennings-Rather-Brokaw rivalry, his cool mid-Atlantic accent and his
sophisticated wardrobe and his calm delivery make the CBS millionaire and the
NBC milk-fed boy appear rather too All-American"9.
Along with Jennings, Safer
continues to exert an agenda-setting influence on American viewers. Based
partly on his pioneering reporting from Vietnam (which was described by CBS
executive Fred Friendly as "Morley Safer's War"), Safer became a
"legendary figure" among correspondents, admired as much by print
journalists as by television journalists. Friendly attributes Safer's influence
in part to the decline of the print media and uses Safer's activist journalism
as evidence against the hypothesis developed by Dr. Ernest LeFever of the
Brookings Institute that content can not be measured by word-count alone.
"Even on radio, Morley Safer's account, complete with the sound of
crackling huts and terrorized peasants, caused slight reaction, but the filmed
report by the same reporter on television set off a groundswell of public
reaction which continued through the night as the broadcast moved through the
time zones across the nation."10
But even more than Safer's luck
being in the right place at the right time with the right medium, the Canadian
made the decision to stand up to the combined powers of the military, the
American government and even his own network, which Halberstam claims wanted to
fire him. Like the little boy who calmly announced that the emperor was naked,
Safer reported what he had seen and heard. Instead of following the
traditional, linear rules of hot, objective journalism, Safer used the cool
medium of television to magnify his perspective and passion. Speaking in 1983 at
the University of California at a conference on Vietnam, Safer used the image
of the emperor's new clothes to challenge remarks by Keyes Beech that reporters
should go out and seek truth, but only within the context of serving their
country's foreign policy. "The assumption in Vietnam back in the 60s was
that reporters who would not get on the team were anti-American or
pro-Vietnamese – at worst leftist, at best pacifist. Maybe that was true of
some. I think most reporters in Vietnam smelled something terribly rotten about
this war from day-one of their tours – that it lacked a moral or intellectual
or strategic core."
But despite the bad smell there was
little reporting of the reality until the Canadian journalist combined with the
cool technology. "The numbers in Vietnam were like the emperor's
clothes," Safer said. "Unlike the fable, most people — most
reporters, anyway — saw through them. General Westmoreland expressed concern
the people might be led to believe there had been no progress in the war if the
truth were published".
In the nearly two decades since the
end of the Vietnam war, Safer has continued to practice his slightly irreverent
form of activist journalism as one of what TV Guide described "four White
Knights," as they sally forth in search of villains, astride a dark-horse
newsmagazine turned prime-time Secretariat. This massive bunch of metaphors
refers to "60 Minutes", the news-type program that since its debut
has the distinction of regularly being among the ten most popular television programs.
Former "60 Minutes"
correspondent Dan Rather reports he was eager to come to the program because he
knew from his Washington experience as a correspondent that it was "a
broadcast that made a difference." One of "60 Minutes" producers
says that "just the knowledge that 60 Minutes is doing a story can begin
to have effects". In an interview regarding the "60 Minutes"
style of reporting which he has helped popularize, Safer said: "You lead
viewers by the hand to a certain conclusion. What licence you have to do this
is I think your record, in a way it gives you the right. The mere fact that I
am not elected forces me into something that I can only describe as fairness.
That's all we want to be is fair, and I think that someone who consistently violates
that won't be around for very long".11
Possible Reasons for Canadian
Leadership in U.S. Media
Jonathan Miller is one of a number
of popular writers who have suggested factors from the Canadian culture became
influential on its natives and that in turn may have influenced others. To
illustrate, Miller refers to the background of Marshall McLuhan, going back to
McLuhan's personal history and literary criticism to demonstrate that "a
coherent system of values had been shaped in his early years and that those
values were alive and operative in his later works." Having been born and
bred in the agricultural provinces of western Canada, Miller believes McLuhan
must have acquired "a near instinctive taste for agrarian populism, which,
of course, can be interpreted as a form of tribalism". Miller says that
McLuhan was also strongly influenced by his Cambridge education experience.
MacNeil says it was London that made him a journalist, "and that city
became the biggest single influence on my life, politically, culturally,
emotionally."
Miller's ideas about Canadian
environmental influences receive some support from John Kenneth Galbraith in an
essay about the harsh life of the frontier on Scandinavian immigrants such as
Thorstein Veblen and of their feelings of superiority to those in the larger
towns. A former journalist as well as economist and ambassador to India,
Galbraith argues that the same geographic, cultural and social influences
molding the American Veblen were true in his own rural upbringing as a Scots
emigrant opposed to the English and Anglicans in Ontario.
We felt ourselves superior to the
store-keepers, implement salesmen, grain dealers and other entrepreneurs of the
adjacent towns. We worked harder, spent less, but usually had more. The leaders
among the Scotch took education seriously and, as a matter of course,
monopolized the political life of the community … We were taught to think that
claims to social prestige based on such vacuous criteria were silly. We
regarded the people of the town not with envy but with amiable contempt. On the
whole, we enjoyed letting them know.
In much the same way that Veblen
and Galbraith and other rural immigrants viewed themselves as a superior
culture to those in the towns, a number of the journalists discussed in this
paper have brought elements which have nudged the communications media of their
adopted country toward a greater realization of its potential. Ironically, this
has happened in some cases when Canada has not been willing to provide its own
journalists or inventors such as Fessenden with the critical mass or financial
support needed.
In leaving Canada, the journalists
have taken with them an outstanding and in some cases superior sense of the
English language, a feel for the underdog, a populist outlook and a sense of
outrage not always felt in the over-commercialized U.S.
Galbraith, a journalist himself for
Fortune magazine, was to write later that it was Henry Luce's reluctant
discovery that, "with rare exceptions, good writers on business were either
liberals or socialists". In his Affluent Society and other books,
Galbraith was also to indict the self-centered consumer culture of America for
its obsession with frivolous commodities instead of investing in social
services, a feeling demonstrated by many of the Canadians already mentioned.
An underlying sense of superiority
and populist passion is certainly seen in the lives of Creelman, Father
Coughlin, Dowie, Szep and Rosenthall, as well as broadcasters Safer, MacNeil
and Jennings. Some of this journalistic passion and movement from American
objectivity toward interpretation and outright opinion may come from what Dowie
believes is a greater sense of injustice favoring minority groups against the
established power structure, and is reflected somewhat in the long-time
Canadian practice of using government resources to a greater extent to assist
the disadvantaged as well as to preserve the Canadian culture. Former Canadian
journalist Keith Morrison (now of Los Angeles) referred to this in an 1986 interview
when he noted the absence in the U.S. of the social security net that's taken
for granted in Canada. "There are a lot of people who are very well off —
people who in extreme cases avoid paying any income tax. Yet there are a great
many people who are terribly poor. Government isn't involved in caring for
people to the degree that we're accustomed to in Canada"12.
Such comments should not lead one
to the conclusion that all Canadians involved with the media in the United
States always have an interpretive, challenging, reformist, socially
responsible stance that does not allow economics and technology to dominate.
Publishers Thomson and Black detract from the point not only in their pragmatic
approach to the small-town newspapers but in their general shoddy economic
treatment of their own employees. Goulden observes this in A.M. Rosenthall's
ideological steps toward the right and his callous treatment of his
subordinates at times. Canadian-born Mark Fowler has carried such libertarian
thinking to an extreme in implementing Ronald Reagan's deregulation of the
broadcast industry from 1981-1988. Father Charles Coughlin failed to reach
acceptable standards of media responsibility in his demagogic attacks over the
air and through his widely circulated magazines. Lippincott's Magazine
editor, John Foster Kirk, represented an upper class literary stratum of
society generally far removed from the investigative reporters or socially
responsible editors such as McLelland who helped found a newspaper that
historically has been committed to quality rather than profits, and Rosenthall,
who helped transform the respected but financially floundering New York
Times into one of the world's most valuable media enterprises.
Despite exceptions to the rule,
most Canadian journalists seem to have brought a strong, socially responsibile
mind-set to their adopted country. Such a philosophy diverges slightly from the
stronger libertarian emphasis in the U.S. that treats media developments mainly
as economic or technological events, rather than as combinations of resources,
primarily in the framework of public development wherein private benefit
properly follows. Milda Hedblom elaborates on this in an essay comparing the
Canadian, British and American media and notes that American media are expected
to further the cause of a free media by succeeding as independent private
enterprises not beholden to government favor, protection or subsidy. "The
United States … has tended to see media system developments and changes as
primarily commercial or technical matters, avoiding consideration of the 'whole
system perspective which is inherent in the British concern for program quality
and diversity or the Canadian concern for content"13.
Notes
1. In an interview in Provo, Utah
February 1, 1989, Frank Stanton denied Halberstam's colorful anecdote.
"The conversation never took place," he said. Stanton said that when
he talked with Halberstam about the alleged conversation, Halberstam said he
had concluded that Johnson "might have had such a conversation" with
Stanton and that the quotes were "the intent of the conversation".
Stanton said a check of both his and President Johnson's telephone log shows
there were no calls between the two on the date cited in Halberstam's book.
2. One history describes Fessenden
as the "American Marconi"; McLelland was the first editor of the
Christian Science Monitor ; Thomson and Black both serve as economic models for
chain or group ownership ; Sears was the publisher of The Colored American,
one of the first black newspapers in America. The Ontario-born Michaels was the
original producer of the original NBC "Saturday Night Live" which is
included among the major influences of the 1970s. The program pioneered the
field of cheeky, irreverent public affairs-oriented television. The
controversial McLuhan is a throwback to the turn-of-the-century "grand
theorist," whose single causality perspective explained away countless
variables and leapfrogged over bothersome evidence to reach simple conclusions.
3. King v. Globe Newspapers Co.,
512 N.E. 2d 241 (Mass., 1987) note 53, 53, 245.
4. Bruce B. VanDusen, "Thomson
Comes to Kokomo," The Quill, September, 1983. 31.
5. Interview, Frank Stanton, Provo,
Utah, Feb. 1, 1989.
6. Robert MacNeil, The Right
Place at the Right Time, Toronto: Little, Brown and Co., 1982, 9.
7. Ibid., 7.
8. Roy MacGregor, "Message
from a worldwide network: When Canadian correspondents join the big leagues,
few miss the comforts of home," Macleans, April 27, 1981. 45-46;
Dick Brown, "The charge of the Canadian light brigade," Macleans,
Dec. 1, 1986; Jeff Bradly, "Canada-grown `heavies' stay away," Salt
Lake City Deseret News, Nov. 20, 1987.
9. Allan Fotheringham, "The
importance of Peter Jennings," Macleans, July 21, 1986.
10. Fred Friendly, The Good Guys,
the Bad Guys and the First Amendment, New York: Random House, 1975, 189.
Among those disagreeing with the historical significance of Safer's legendary
account from Vietnam is Friendly's former superior, Frank Stanton. In an
interview in Provo February 1, 1989, Stanton said that although Safer was an
outstanding journalist, Safer's report was preceded and followed by others
equally as significant.
11. George Shea, "Morely
Safer: An Old-Fashioned Reporter," Vis-a-Vis, December, 1988, 76.
12. Jamie Portman, "Morrison
Settling in to L.A.", TV Times, May 9-16. 1986, p. 25.
13. Milda Hedblom, "Do
Differences Matter? Canadian, American and British Media Compared,"
unpublished paper, Association for Canadian Studies in the U.S., Montreal,
Canada, October, 1987, p. 167.